Last Updated Aug - 26 - 2025, 11:54 AM | Source : Fela News
Tim Cook issues a rare rallying cry to Apple staff: AI is the next frontier. The company has hired 12,000 new faces to seize the opportunity.
In a rare, company-wide pep talk, Apple CEO Tim Cook delivered a blunt and motivational message: failing to fully embrace artificial intelligence (AI) would mean being left behind and Apple simply cannot afford that.
Cook acknowledged that Apple has historically been late to adopt emerging technologies, referencing a familiar pattern: “There was a PC before the Mac… a smartphone before the iPhone… but Apple invented the modern versions,” he reminded employees, drawing parallels to the current AI moment.
The stakes, he stressed, are monumental. AI is not just another wave it may be as transformative, if not more, than the internet or the smartphone era. To that end, Apple is making big moves: the company has onboarded 12,000 new hires dedicated to the AI push, signalling serious resource commitment.
"This opportunity is somehow ours that we should catch," Cook said while encouraging and reminded the employees that the strength of Apple is not in the first, but to re -create the ideas present and give them heights.
This message came at a time when competition in the AI region is getting faster and rival tech veterans are moving fast. Even though Apple's start was a bit slow, it is clear from Cook's address that the company wants to lead on the strength of innovation, not innovation.
In short, this appeal of Tim Cook is also a challenge and also a promise - to bow down to the Apple team, to imagine which is not yet made, and to ensure that the company shapes the future, not run after him.
Oct - 14 - 2025
Switching gears from love to luxury, Samsung has quietly launched the W26 foldable smartphone in China a premium version of the Galaxy Z Fold7, but... Read More
Oct - 13 - 2025
Apple is gearing up for a major lineup refresh that could redefine its hardware ecosystem once again. According to media, the tech giant may unveil... Read More
Sep - 29 - 2025
Qualcomm has pulled back the curtain on its newest flagship mobile chipset the Snapdragon 8 Elite Gen 5, aiming to redefine what Android phones can... Read More
Sep - 22 - 2025
With the festive season is coming and the launch of Apple iPhone 17 Pro Max, many tech fans thinking to upgrade their smartphones. But for those wh... Read More
Sep - 20 - 2025
Apple latest software update, iOS 26, bring a host of upgrades and features designed for refine everyday iPhone usage by focusing on personalizatio... Read More
Sep - 19 - 2025
Motorola has strengthened its presence in India competitive budget smartphone segment, especially in the 10,000-15,000 range. During the Big Billio... Read More