Apple Announces First Event of 2026: iPhone 17e, ‘Low-Cost’ MacBook and More Expected

Apple has officially announced its first major product event of 2026, scheduling a “special Apple Experience” on March 4, 2026, across New York, London, and Shanghai. The invitation, sent to the press and tech media, has already sparked excitement about a new wave of products including both affordable and mainstream devices as the company kicks off its product calendar for the year.

Event Date and Format

Apple will host the event at 9 a.m. ET (7:30 p.m. IST) on March 4, with in-person experiences planned in multiple global cities. Unlike the larger fall launch events traditionally held at its Cupertino headquarters, this gathering is branded as an “experience,” suggesting a more intimate showcase that could span hardware, software features, and ecosystem updates.

iPhone 17e: Affordable iPhone Rumoured

One of the most anticipated announcements is the iPhone 17e, a more affordable member of Apple’s smartphone lineup tipped to succeed the iPhone 16e. The device is expected to retain a similar design while offering key upgrades like the newer A19 chip, MagSafe charging support, and possibly slimmer bezels — all aimed at providing solid everyday performance at a lower price point than Pro-level models.

‘Low-Cost’ MacBook on the Horizon

Reports strongly suggest Apple will introduce its first budget-friendly MacBook — potentially priced significantly below existing models. The laptop may feature a 12.9-inch display, run on Apple’s in-house silicon optimized for energy efficiency, and could be offered in bright, playful colors like yellow, blue, and pink. Analysts believe this entry-level MacBook could be positioned around roughly $599 (about ₹50,000–₹55,000), making it one of the most affordable Macs ever if confirmed.

New iPads and Other Hardware Rumoured

Beyond the iPhone and MacBook, the event may also see refreshed iPad models, including a possible M4-powered iPad Air and an updated base iPad with the latest chips. There are also whispers about next-generation MacBook Pros with updated silicon and possibly new accessory announcements.

Software and Ecosystem Expectations

Though Apple hasn’t detailed software plans yet, industry watchers expect the company to share updates on its latest operating system versions and integration features across devices. The event may also offer hints about Apple’s broader strategy for AI, Siri enhancements, and cross-device user experiences later in 2026. With the March 4 “special Apple Experience” confirmed, anticipation is building for a mix of accessible products and premium hardware. The launch of the iPhone 17e and a low-cost MacBook could broaden Apple’s appeal across new buyer segments, while refreshed iPads and other device updates are likely to showcase the company’s evolving tech roadmap for the year ahead. 

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