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Ola CEO Considers ‘Cruise Control’ Subscription Fee in Response to Viral Video

In a recent social media post, Ola Co-Founder and CEO Bhavish Aggarwal expressed his contemplation of introducing a subscription fee for cruise control on Ola Electric vehicles. This decision comes after a video surfaced online, showcasing a man riding a rental bike—presumably an Ola Electric bike—with a constant speed, as if it were equipped with a cruise control feature.

Cruise control is a technology that enables a driver to maintain a pre-set speed without continuous use of the accelerator. Once the desired speed is selected, the driver can release the accelerator, and the vehicle will continue at that speed.

Bhavish Aggarwal shared his reaction on X, formerly known as Twitter, where he retweeted a post from a social media user who had shared the viral video. The original post humorously captioned the video, “Guy returning home after his wife said on the phone, ‘Come home, and I’ll tell you everything!'” Bhavish Aggarwal then added, “Thinking of charging a subscription fee for cruise control after seeing this.”

The video sparked various reactions from users, with some jokingly speculating about their own vehicles going on a “vacation” due to cruise control. Others humorously suggested that the scooter might be in “auto-pilot mode.”

Bhavish Aggarwal has been leading Ola as its CEO, overseeing the company’s cab business and e-scooter verticals. He is an alumnus of the Indian Institute of Technology, Bombay.

In November 2022, Ola Electric achieved a significant milestone by producing over 100,000 vehicle units. The company aimed to reach a cumulative production of one million units by November 2023. Ola Future Factory, located in Krishnagiri district, Tamil Nadu, is renowned as the world’s largest two-wheeler manufacturing facility, covering an expansive 500-acre area. The factory was established in 2021.

Ola Electric Mobility also entered into a memorandum of understanding (MoU) with the Tamil Nadu government to establish a 20 GW battery manufacturing facility in the state, with the goal of producing four-wheeler electric vehicles.

For more updates stay tuned to FELA News!

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