Mumbai: The much-anticipated film ‘Pathaan’ featuring Bollywood’s King Khan is set to release soon and fans seem to be highly excited for the day to come. It is known to all that before a film’s release, we get to know about the promotions and advertisements on the same, but in the case of ‘Pathaan’, things seem to get different. There hasn’t been a lot of promotions going on regarding the film. Neither any reality shows or media interviews are getting scheduled. Here’s what a close source to the Pathaan team and SRK revealed in a conversation with a media portal.
As per reports, Shah Rukh Khan is not comfortable with the promotional strategies. He has been refraining from using the usual marketing strategies to promote his film which also stars Deepika Padukone and John Abraham.
For the unversed, SRK is returning to the screens after four years with back-to-back movies, and we hope all of them become blockbusters.
There are reports doing round that suggest SRK is avoiding media interviews so that there’s no bad speculations or promotion surface. Now, as per a report in ETimes, a close source has revealed that SRK will not be attending Salman Khan’s Bigg Boss to promote Pathaan and said, “Shah Rukh Khan will not be going on the Bigg Boss show. He prefers to reach his audience directly.”
Not only Salman Khan’s Bigg Boss 16, he has apparently also turned down Kapil Sharma’s show, The Kapil Sharma Show. The insider further shared, “The film has got its momentum and this time SRK who has been avoiding media attraction is going ahead with the film release without any conventional media promotion.”
Well, after the song Besharam Rang released, the film and the track got an immense amount of attention from all the controversies that ignited from it. And since then, Shah Rukh Khan starrer has not only become entertainment news but also become part of political discussion!
Pathaan is all set to release on January 25, 2023.