Imagine picking up your iPhone, asking it to “plan my week”, and instead of stumbling, it responds fluidly summarising emails, booking appointments, detecting context. That’s the vision behind Apple’s latest move: entering what may become a near 1 dollar billion annual deal with Google to access their powerful Gemini AI model.
What’s happening is this:
Apple, historically strong in hardware and design, has lagged in making a truly smart digital assistant. Their existing assistant, Siri, while familiar, struggles with complex requests and nuanced context. Reports say Apple evaluated different AI providers (including ChatGPT and Claude) and has now zeroed in on Google’s Gemini model one of the most advanced currently available, boasting around 1.2 trillion parameters.
The plan is ambitious: integrate Gemini into Siri’s backend, code-named “Linwood”, potentially launching in spring 2026 with iOS 26.4. Under this system, Apple’s own models will still run simpler tasks locally, while Gemini handles the heavy AI lifting like reasoning and context-aware planning via Apple’s private cloud servers.
Why does this matter to you (the user)? Because if it works, Siri may finally become more than a voice for basic commands. It could become a genuine personal assistant: reading your emails, understanding your calendar, managing tasks across apps essentially anticipating your needs rather than just reacting. And for Apple, it’s a chance to catch up in the AI assistant race, where competitors like Google Assistant and Amazon’s Alexa have already made headway.
Of course, the backdrop includes privacy concerns and strategy shifts. Apple insists that even with external AI powering Siri’s “brain”, user data stays within Apple’s architecture; Gemini will be used via Apple’s private cloud compute servers not as a consumer-branded Google service.
But there’s also a hint of urgency. Apple seems to view this as a stop-gap while it builds its own large-scale model (reportedly targeting around 1 trillion parameters) for the future. Until then, this deal is a leapfrog a fast path to a smarter assistant.
In short: if all goes well, your next interaction with Siri might feel less like speaking to a machine and more like conversing with a helpful, intuitive companion. And for Apple, this wager on Google’s Gemini might define the next decade of AI-driven user experiences.
