In the age of TikTok filter mania and AI voice tools, Bollywood’s biggest names are discovering a darker side of fame: the weaponization of their identity. Aishwarya Rai Bachchan, Abhishek Bachchan now joined by Akshay Kumar have all knocked on courtroom doors to ask judges: protect me from fake content.

Akshay recently filed a petition in the Bombay High Court. His claim: impersonators are using his image, voice and likeness without consent. A “deepfake trailer” even cast him as a fictional version of Uttar Pradesh’s chief minister, going viral before it was pulled down. Another manipulated video placed him in a controversial speech about Rishi Valmiki, stirring outrage. 

This isn’t just prankish trolling it’s identity theft in HD. His legal team documented tools like “AI Akshay Kumar V2 Voice,” which can take any text and generate speech in his tone. Fake ads, unsolicited merchandise, pornographic manipulations the scale is alarming. 

We’ve seen similar fights from the Bachchans. Aishwarya and Abhishek submitted a 1,500-page petition to YouTube alleging fabricated videos of them in intimate or dramatic situations. The Delhi High Court ordered removal of 518 offending links. 

Courts are beginning to accept a framework: personality rights. These rights let someone control how their name, image, voice or likeness is used, especially in commercial or harmful settings. Indian courts are already granting “John Doe injunctions” orders against unnamed perpetrators so platforms must block such content even when the poster is anonymous. 

But gaps remain. There’s no specific Indian law on deepfakes or AI impersonation. Judges stress that noncommercial fan pages shouldn’t be shut freedom and fandom still matter. Meanwhile, legal experts call for a broader law that protects everyone, not just stars. After all, if impersonation technology is democratized, no one is safe.