In a surprising move, Lovely Professional University (LPU) has prohibited the presence of popular American soft drink companies on its campus. Products from Coca-Cola and PepsiCo will no longer be sold or consumed within university grounds.

The administration clarified that this decision is a response to recent tariff hikes imposed by the United States. According to the Chancellor, this initiative is closely aligned with the spirit of self-reliance, emphasizing the importance of supporting Indian products and industries.

Officials further stated that the step reflects a broader vision of encouraging students and staff to adopt domestic options and reduce dependence on multinational corporations. LPU believes that such actions can send a strong message about national solidarity and responsible consumption.

This development has sparked conversations across educational circles, and many are wondering if similar institutions may follow suit in the near future.