Skincare and Beauty Boom as Quick Commerce Sales Surge Rapidly
Updated on Jan - 03 - 2026, 09:27 AM
- Skincare and beauty products are emerging as one of the fastest growing categories on quick commerce platforms across India, moving beyond the traditional focus on groceries and daily essentials.
- Sales of beauty and personal care items have recorded a sharp jump of nearly one hundred sixty percent, reflecting changing consumer habits and growing comfort with ordering non essential products online for instant delivery.
- Quick commerce platforms are now delivering beauty products in as little as ten to fifteen minutes, redefining expectations around speed and convenience in the personal care segment.
- Urban consumers especially young working professionals and students are increasingly turning to these platforms for last minute skincare needs impulse purchases and trending beauty products.
- The rise of social media and influencer driven beauty trends has further fuelled this demand, as users are more likely to order products immediately after discovering them online.
- Unlike traditional ecommerce which involves longer delivery timelines quick commerce enables instant gratification, making it ideal for items such as face serums sunscreens cosmetics and grooming essentials.
- Platforms are expanding their local dark store inventories to ensure popular beauty brands and fast moving products are readily available near residential areas.
- The growth in this segment is also benefiting beauty brands by offering higher visibility faster consumer feedback and improved product discovery among digitally active shoppers.
- Industry experts note that consumers are increasingly willing to pay a premium for fast delivery especially for products linked to personal appearance and daily routines.
- Changing urban lifestyles limited time and the demand for convenience have played a major role in pushing beauty shopping toward instant delivery models.
- Quick commerce companies are also investing in better app interfaces smarter product recommendations and targeted discounts to enhance the beauty shopping experience.
- This trend signals a shift in how Indians perceive beauty purchases moving from planned shopping to spontaneous need based decisions.
- While groceries continue to dominate order volumes beauty and personal care are now contributing significantly to higher order values and platform profitability.
- Retail analysts believe this category could become a long term growth driver for quick commerce as platforms refine supply chains and brand partnerships.
- As competition intensifies quick commerce is expected to further blur the lines between instant delivery and lifestyle shopping.
- For consumers the result is faster access greater choice and a seamless way to meet personal care needs without stepping out of their homes.